Wednesday, April 22, 2009

Final Poster for Butler and Heigls The Ugly Truth

Last year, Sony released a poster for their summer romantic comedy The Ugly Truth that my graphics designer friend praised (which is rare), saying that it was cleverly minimalistic and effective. It was simple but got people interested, which is important for effective poster design. Well, Sony has released the final version of the poster and replaced the stick figures with the real actors - Gerard Butler and Katherine Heigl.I think they did a good job taking the simple design and adding some faces to it, so I wanted to feature it today. Ive also put up the original poster below to compare the two side-by-side, if youre interested.